For one answer to the nation’s most pressing economic question — when will the recession end? — just take a peek inside the American man’s underwear drawer.
There may be some new pairs there, judging by recent reports from retailers and analysts, and that could mean better days ahead for everyone.
http://www.washingtonpost.com/wp-dyn/content/article/2009/08/30/AR2009083002761.html
MB: Shocking. Why the theory works: Underwear is considered to be a universal necessity resulting in typically stable sales. The degree to which a demand or supply curve reacts to a change in price is the curve’s elasticity. Elasticity varies among products because some products may be more essential to the consumer. Therefore products that are deemed necessities like underwear are more insensitive to price changes. However during times of economic and financial strain men will stretch the time between buying new pairs, causing underwear sales to dip. When underwear sales increase it may be a sign to economic recovery.
The sales of underwear dropped significantly in 2008, and though some predict the sales to drop again in 2009, the rate in which sales decrease is likely to be reduced. Like many economic indicators a slowing of decline is welcomed as a step in the right direction.

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